Day 1 - Digital Marketing Introduction

Digital Media Landscape

Digital Consumer Behavior

Digital Marketing Funnels & Framework

Digital Media Ecosystem (Owned, Paid & Earned)

Day 2 - Paid Channel Deep Dive

Campaign Objectives and Buying Types

Digital Paid Metrics

Day 3 - Social Media Fundamentals

Intro to Meta Ads Platform (Including BM, Objectives & campaign creation)

Audience and Signals

Creative Ads